National park service
#FindYourWay
Inspired by the 50th anniversary of the National Trails and Rivers Acts, we developed a branding campaign to reach a new, diverse audience for the National Park Service. The commercial series features unique stories of young people connecting with the outdoors from coast to coast!
heather
Joe
julius
Melissa
What people are saying.
“This is one of the best social ads I’ve ever seen. Happy to see it coming from the US Department of the Interior! Keep up the good work! ”
- Joshua Tallman, Facebook
“Great video - makes me want to be outside!”
- Jane Baxter, Instagram
“NICE work! Seriously, so inspirational. I might even find a trail and ride my bike this weekend, which I haven’t done since last fall :)”
- Aimee Swann, Facebook